Welcome to the March Research Lab website!

Below you’ll find some basic information about what it is we do in the lab. The various tabs above will give you more information about the research we conduct and who we are. Please feel free to contact me with any questions.

The conventional wisdom in psychology is that humans have two distinct information processing systems, one more controlled (relatively slow) and another that is more automatic (relatively fast). In my lab, we move beyond these “dual process” models to study social psychological phenomena from the perspective of the Dual Implicit Process (DIP) Model. The DIP model is a theoretical model proposing that the currently understood automatic evaluative processing mode (i.e., automatically assessing the goodness/badness of an object) is preceded by an implicit threat assessment (i.e., does the object pose a survival threat). From this perspective, these unique processes are the products of distinct evaluations that both meet criteria for being labeled ‘automatic,’ yet have unique causes and consequences, and potentially different analogues in the brain.

We use this distinction between two serially linked modes of implicit processing to advance our understanding of information processing. In doing so, we apply the threat vs. valence distinction to various research areas that involve both separate threat and otherwise valence processes, such as prejudice, addiction, phobias, and even suicide. By disentangling the roles of these arguably distinct processes, we provide a more accurate window into not only their underlying nature but also, potentially, their treatments and cures.


If you are interested in becoming a Research Assistant in the lab, please fill out this form

Recent News!

11/1/21 – Vinny had an article accepted for publication in CR:PI! 

10/6/21 – Tara won a Diversity Graduate Award from SPSP!

10/6/21 – Vinny won a Graduate Travel Award from SPSP!

4/16/21 – Vinny was awarded best Social Area Data Blitz and the “Increasing Scientific Knowledge Related to Diversity” award at this year’s Psychology Department Graduate Research Day!

4/16/21 – Gustavo Capone, an RA in the MarchLab, was elected Co-President of the FSU Chapter of Who We Play For!

4/9/21 – Jalen Blocker, an RA in the MarchLab, was awarded a Mae Hampton Watt Presidential Scholarship in Psychology – Leadership and Service!

3/21/21 – Vinny was awarded a Social Psychology area Jack Brigham research award!

3/21/21 – Vinny was awarded an Honorable Mention for his GRFP submission to the NSF!

3/10/21 – Dr. March had a paper accepted for publication in Behavior Research Methods! Long live the TICC!

2/13/21 – Vinny won a Graduate Student Poster Award from SPSP!